I design and produce narrative-driven campaigns at the intersection of culture, technology, and large-scale creative production. My work translates ambitious artistic vision into technical systems and interactive experiences that operate across product, engineering, marketing, and legal. From AI-powered digital platforms to museum exhibitions and global brand activations.
I've produced multi-million-dollar releases, loyalty programs, and immersive installations for world-class artists, major entertainment brands, and cultural institutions. I bring creative direction, technical execution, and audience-centric storytelling to every project. Prototyping innovative experiences, building functional demos, and translating complex technology into compelling narratives that meaningfully connect with audiences across art, entertainment, and technology.
The Masquerade is a groundbreaking interactive digital art experience that redefined audience engagement with contemporary art. I led the production and technical development of a custom platform where collectors competed atop Sam Spratt's artwork by leaving observations, creating a dynamic narrative layer powered by AI technology.
The project culminated in a physical exhibition at the Toledo Museum of Art, featuring a custom-built interactive system with projection mapping—bridging AI innovation, interactive technology, and traditional museum experiences through technical prototyping and cross-functional execution.
Key Achievements
$2.2M+ in campaign revenue
$3M record-breaking 1/1 sale, the highest digital art sale that year
Museum exhibition with custom interactive technology and AI integration
Two-year narrative-driven campaign execution
My Role
As Senior Producer, I owned every aspect of this project—from conceptualizing the interactive mechanics and technical architecture to coordinating with the museum for the physical installation.
Designed and prototyped the interactive platform architecture using custom AI trained on the artist's brushstrokes
Led cross-functional teams across product, engineering, design, and marketing to translate model capabilities into compelling user experiences
Developed functional, polished prototypes demonstrating AI value across digital and physical touchpoints
Oversaw all marketing strategy and produced promotional video content
Coordinated with Toledo Museum of Art for exhibition logistics
Managed custom hardware development and technical implementation for the interactive podium
Building on the success of The Masquerade, The Monument Game expanded Sam Spratt's narrative universe with a sprawling digital art experience featuring advanced interactive mechanics and upgraded smart contract architecture. This project brought cutting-edge digital art to the Venice Biennale, one of the world's most prestigious art events.
The campaign demonstrated how digital art can command the same cultural weight and institutional recognition as traditional art forms, bridging the gap between emerging technology and established art world legitimacy through technical innovation and user experience design.
Key Achievements
$2M+ in campaign revenue
Showcased at Venice Biennale
Successful continuation of multi-year narrative
International exhibition production
My Role
As Senior Producer, I managed the full production pipeline from concept through international exhibition, ensuring seamless technical execution across digital and physical touchpoints.
Led end-to-end production from strategy to launch, prototyping interactive game mechanics
Coordinated Venice Biennale exhibition logistics and technical integration
Architected upgraded smart contract systems and digital experience workflows
Managed artist relationships and creative direction
Oversaw multi-phase digital campaign rollout
Bridged communication between international teams and stakeholders
Starbucks Odyssey marked the brand's inaugural digital loyalty program, launched in just six months. This groundbreaking project demonstrated how major consumer brands can leverage digital technology to create innovative customer engagement programs.
The program generated $2M in revenue from initial paid releases, establishing a new model for brand loyalty and digital collectibles at enterprise scale.
Key Achievements
$2M in primary program revenue
6-month launch timeline for enterprise-scale program
First-of-its-kind loyalty integration for major brand
Secure, scalable platform infrastructure
My Role
As Senior Producer, I led campaign management, technical prototyping, platform deployment, and cross-functional coordination to deliver a complex loyalty program on an aggressive timeline.
Managed campaign strategy and execution across all drops
Prototyping user flows and experience design before full platform deployment
Coordinated platform deployment and technical integration
Led UAT testing and security protocols
Bridged communication between Starbucks, engineering, design, and legal teams
Developed deployment workflows now standard across future launches
Ensured program infrastructure met enterprise standards
Andromeda of Aethiopia is a visually stunning digital art collection reimagining classical mythology through a contemporary lens. The project required careful coordination between artistic vision and technical implementation to create a cohesive, narrative-rich collection.
Working with Yatreda, I managed the full production pipeline to ensure the collection resonated with global audiences while maintaining artistic integrity throughout the process.
My Role
As Producer, I coordinated all aspects of the collection launch, from artist collaboration to technical execution and market strategy.
Managed full production pipeline from concept to launch
Coordinated between artist vision and platform requirements
The Idea Institute represents an innovative digital project exploring themes of work, identity, and digital culture. This proof-of-concept project challenged conventional approaches to digital art and community engagement.
The project demonstrated the potential for conceptually-driven digital experiences that prioritize meaningful interaction over traditional metrics.
My Role
As Producer, I coordinated cross-functional teams to deliver a conceptually rich experience that pushed boundaries in digital art engagement.
Managed cross-functional production teams
Developed conceptual framework for digital experience
Red Bull Doodle Art brought together emerging artists from the Red Bull Doodle Art competition for a groundbreaking digital art initiative. This project represented Red Bull's entry into the digital art space, combining their established creative competition with innovative technology.
The campaign generated $78,000 in revenue while successfully onboarding dozens of competition winners into the digital art ecosystem, creating a seamless bridge between traditional art competitions and contemporary digital platforms.
My Role
As Producer and Consultant, I served as the critical liaison between Red Bull's legal and marketing teams and the individual artists, ensuring a smooth and successful launch.
Managed all communications between Red Bull corporate, legal team, and artists
Developed comprehensive onboarding program for competition contestants
Provided one-on-one support for artists new to digital platforms
Coordinated legal documentation and artist agreements
I'm Chrisly Macaraeg, a Creative Director and Producer based in New York. I've spent the last six years producing narrative-driven campaigns and experiences for world-class artists, major entertainment brands, and cultural institutions.
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Where I'm From
My path started in late-night television and live audience production, moved through esports and interactive entertainment, and ultimately aligned with building worlds with artists and brands. After years working across digital platforms, physical exhibitions, and brand activations, I now specialize in bridging creative vision with operational execution at scale.
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What I Do
I prototype innovative AI-driven experiences and translate complex technology into compelling creative narratives. Whether it's custom AI, experimental interfaces, or enterprise-scale platforms, I specialize in conceptualizing, building, and launching experiences that bridge technical capability with audience impact. I work with artists, brands, and institutions who need someone to turn ambitious vision into functional, production-ready systems across product, engineering, marketing, and legal teams.
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How I Work
Every project begins with understanding your vision and goals. I transform ambitious concepts into functional prototypes and production-ready systems, combining programming expertise with design sensibility to create experiences that are both technically sound and visually compelling, emotionally resonant. I've produced campaigns generating over $6M in revenue, created exhibitions at the Venice Biennale and Toledo Museum of Art, and launched programs for major brands like Starbucks.
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Let's Work Together
If you're working on something ambitious and need someone who can bridge creative vision with operational execution, I'd love to hear from you.
